***This project contains rapid changing lights and may not be suitable for individuals with light sensitivity triggers
Music Videos Design & Animation made for the Drum & Bass artist named Ainonow for his tracks 'Exile' and 'Triturate'
Kyle Kroeck is at the helm of the enigmatic music project Ainonow. His tracks traverse a broad spectrum of sonic landscapes that go from dark and heavy drum & bass to broken beat halftime and experimental bass music soaked in organic textures.
Completed in early 2024, we created two full lengths music videos for Ainonow single debate releases for YouTube and Spotify canvas.
Before starting the project, we made a short brief, which we came to realize the artist's vision for the videos. When asked about description words to evaluate the look and feel for the videos, those came up -
Dark.epic.empowering.
complex.heavy.aggressive.
enigmatic.psychedelic.
atmospheric.sinister.
rhythmic.dissonant.
futuristic.experimental.
tribal.intense.raw.
We created an expressive and dynamic videos, with layers of audio reactive visuals and intense transitions that leads the audience into a cryptic and exhilarating journey.
In 'Exile' we used the artist's logo as a base for the animation. The sharp edges of the outer shapes of the logo and the abstract eye, helped to intensify the expression of the movements to be more extreme.
Watch the full video for 'Exile' by Ainonow below
In 'Triturate' the artist asked to focus more on the meaning of its title, which means to pulverize through grinding and inspired by the poem by Dylan Thomas called "Do Not Go Gentle Into That Goodnight". The primary sentiment of the poem is that life is precious and should be fought for at every turn. The poem's speaker offers insight into how to face death with dignity and ferocity rather than resignation. The speaker wants people to “rage, rage” against death: they should “burn and rave”, fight fiercely and bravely, as their lives approach the end. He also mentioned that when he created this song, his was picturing a process of death after getting sucked into a blackhole where one would literally be grinded into tiny particles from the sheering forces of gravity.
Watch the full video for 'Triturate' by Ainonow below
THANK YOU :)
